01
research
This is some text inside of a div block. Recognizing the challenges some face with traditional seed packaging, the focus was on simplifying the gardening experience while promoting local products and the values of the Marche Publique de Montréal. Seeds may seem small, but they’re intricate. This packaging needed to convey essential information without excess material. Moreover, it had to be eco-friendly, accessible, and appeal to their target audience: urban-dwelling millennials passionate about sustainability and supporting local farmers.
- innovate to simplify
- eco-friendly
- sustainable
- accessible
(QR code, child-friendly, etc)
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This is some text inside of a div block.Recognizing the challenges some face with traditional seed packaging, the focus was on simplifying the gardening experience while promoting local products and the values of the Marche Publique de Montréal. Seeds may seem small, but they’re intricate. This packaging needed to convey essential information without excess material. Moreover, it had to be eco-friendly, accessible, and appeal to their target audience: urban-dwelling millennials passionate about sustainability and supporting local farmers.
- innovate to simplify
- eco-friendly
- sustainable
- accessible
(QR code, child-friendly, etc)
1/2
02
CREATIVE BRIEF
“What if the packaging was part of the product?”
The solution was to integrate the packaging with the product itself by utilizing recycled paper embedded with seeds, the packaging becomes part of the planting process, reducing waste and simplifying gardening for all.
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03
CONCEPTS
1. Le Coin-Coin du coin
A game-like foldout design reveals planting instructions, engaging users while providing necessary information.
2. Le Pic-nic
A single pick containing all instructions simplifies the planting process, ideal for those with limited time or space.
3. Gardening Booklet
Illustrated step-by-step instructions are presented in a booklet format, offering a tactile and educational experience.
04
final
unfold
rip
plant
